cove neck studio
Client2026Shipped

AimPoint

An AI assistant trained on AimPoint Golf's teaching materials — green-reading instruction made answerable, on tour and across 5,000+ certified instructors worldwide.

AimPoint has a global teaching network and decades of method content. What it didn't have was a way for students to ask a question, find a clinic nearby, or reinforce technique between sessions — at the scale of thousands of instructors.

Role
Lead engineer
Scope
AI engineeringRAG pipelineAdmin toolingWeb app
Stack
Next.js 16Vercel AI SDKSupabase pgvectorUpstashGoogle Maps
How it works
AimPoint chat — desktop product surface

An admin curates the master corpus. Members query through the chatbot — each tier receives a different slice of the knowledge base, with citations back to the source material.

01Faithful to the method

The answers are grounded in AimPoint's own materials — not a general golf model with a green-reading flavor. We scraped and embedded the instruction corpus into Supabase pgvector, layered Google Maps for the find-a-clinic flow, added Upstash rate limiting and admin tooling, and shipped it as a first-class surface on the brand. Every response cites where the answer came from.

02Shipped

Live as AimPoint's AI assistant — both a marketing surface that introduces the method to prospective students and a support tool that helps existing ones between clinics. Built to scale across the global instructor network.

“Cove Neck Studio ships faster than any developer I have worked with in 25 years — and the work holds up. Their responsiveness is unlike anything I have seen.”
Mark SweeneyFounder, AimPoint Golf